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Srirangam Srinivasa Rao (30 April 1910 – 15 June 1983), popularly known as Sri Sri,was a Telugu poet and lyricist. He was a member of PEN INDIA, Sahitya Academy, Vice-President of the South Indian Film Writers Association, Madras and President of the revolutionary writers association of Andhra. He was also awarded the Soviet Land Nehru Award of India.
Srirangam Srinivasa Rao, popularly known as Sri Sri, was born on 30 April 1910 in Visakhapatnam. He completed his education in the same school in which his father, Sri Venkata Ramaiah, was working as a mathematics teacher. He married Venkata Ramanamma at an age of 15 and adopted a girl child. He later married Sarojini, with whom he had a son and three daughters.
He went to Madras for his higher studies in 1928 and completed them by 1931. In 1938, he joined as a sub-editor of Andhra Prabha, a daily newspaper. He later worked for All India Radio and armed forces. He is a major radical poet (e.g. Prabhava) and novelist (e.g. Veerasimha Vijayasimhulu). He introduced free verse into his socially concerned poetry through Maha Prasthanam. He wrote visionary poems in a style and metre not used before in Telugu classical poetry.
He entered into Telugu cinema with Ahuti (1950), a Telugu-dubbed version of Junnarkar - Neera Aur Nanda (1946). Some of the songs, such as "Hamsavale O Padava", "Oogisaladenayya", "Premaye janana marana leela", scored by Saluri Rajeswara Rao, were major hits.
Srirangam Srinivasa Rao was the first true modern Telugu poet to write about contemporary issues that affected day-to-day life of a common man in a style and metre which were not used in classical Telugu poetry. He wrote visionary poems in a style and metre not used before in Telugu classical poetry. He moved poetry forward from traditional mythological themes to reflect more contemporary issues.The essence of his personality was captured by Gudipati Venkatachalam when he compared him with the great romantic Telugu poet Devulapalli Krishnasastri: “While Krishna Sastry made his anguish known to the whole world, Sri Sri spoke in his voice about the anguish of the whole world. Krishna Sastry’s pain was the pain of the world, while the world’s pain became Sri Sri’s pain.” His book Maha Prasthanam (The Great Journey), an anthology of poems, is one of his major works. In one of the poems, "Jagannathuni Ratha Chakralu", Sri Sri addressed those who were suffering due to social injustices and said, "Dont cry, dont cry. The wheels of the chariot of Jagannath are coming; they are coming! The apocalyptic chant of the chariot wheels! Come, realise your dreams Rule your new world!", "Other major works include Siprali and Khadga Srushti ("Creation of the Sword").
Work for Human Rights : Sri Sri was the first President of Andhra Pradesh Civil Liberties Committee that was formed in 1974.
Telugu Cinema :
Sri Sri was a screenwriter for several Telugu films. He was one of the best film songwriters in India, he has penned lyrics for over 1000 soundtracks in Telugu. He was a great asset to the Telugu film industry.
National Honours :
Sahithya Academy Award – 1972
Soviet Land Nehru Award
Flim fare award in 2002
Other Honours : Raja-Lakshmi Award in 1979 by Sri Raja-Lakshmi Foundation in Chennai
Film Awards :
National Film Award for Best Lyrics – 1974
Nandi Award for Best Lyricist- 1981 for song "Andamaina Lokamani" from Tholikoodi Koochindi
Vaaram Vaaram (1946)
Sampangi Thota (1947)
Maha Prasthanam (1950)
Amma ( 1952)
Maro Prapancham (1956)
Three Cheers for Man (1956)
Charama Raathri (1957)
Maanavudi Paatlu (1958)
Moodu Yebhailu (1964)
Khadga Srushti (1966)
Views and Reviews (1969)
Sri Sri Sahityam (5 volumes) (1970)
Sri Sri Minnelani (1970)
Rekka Vippina Revolution (1971)
Vyasa Kreedalu (1973)
Maro Moodu Yabhailu (1974)
China Yaanam (1980)
Maro Prasthanam (1980)
Mahaa Prasthanam (1981)
Paadavoyi Bharateeyuda (1983)
New Frontiers (1983)
Tollywood songs :
1956 - Ilavelpu - Challani raja... O chandamama
1958 - Mangalya Balam - Vadina poole vikasinchene
1959 - Jayabheri - nanduni charitamu vinuma
1959 - Sabhash Ramudu - jayammu nischayammura
1961 - Bharya Bharthalu - joruga husharuga
1961 - Iddaru Mitrulu - padavela radhika..
1961 - Vagdanam - Sri Nagaja Tanayam
1961 - Velugu Needalu - 1. Padavoyi Bharateeyudaa, 2. Kala kaanidi viluvainadi, 3. O!.. rangayo poola rangayo
1962 - Aradhana - na hrudayamlo nidurinche chelee..
1963 - Nartanasala - evvari kosam ee mandahasam
1963 - Punarjanma - evarivo.. neevevarivo
1963 - Paruvu Pratishta - E mabbu terala lona daagundi (sad)
1964 - Dr. Chakravarthi - manasuna manasai
1964 - Gudi Gantalu - neelona nanne nilipevu nede
1964 - Bobbili Yuddham - muripinche andhaale
1964 - Manchi Manishi - rananukunnavemo
1964 - Sabhash Suri - devudiki emi
1965 - Preminchi Chudu - dorikaaru doragaaru..
1966 - Atma Gouravam - valapulu virisina puvvule
1969 - Aathmeeyulu - kallalo pelli pandiri
1969 - Manushulu Marali - turupu sindhurapu..
1972 - Kalam Marindi - mara ledule ee kalam
1973 - Devudu Chesina Manushulu - Devudu Chesina Manushulara
1973 - Deshoddharakulu - madi madi.. suchi suchi
1974 - Alluri Seetharama Raju - Telugu veera levara (National Award Winning Song)
1974 - Bhoomi Kosam - evaro vastarani
1975 - Balipeetam - kalasi padudaam
1975 - Devudu Lanti Manishi - kandalu
1976 - Kolleti Kapuram - iddarame
1976 - Paadi Pantalu - pani chese raitanna
1976 - Ramarajyamlo Raktapatam - ivvala randi
1977 - Prema Lekhalu - ee roju
1977 - Oorummadi Brathukulu - Sramaika Jeevana Soundaryaniki Samanamainadi Lene Ledoyi
1977 - Yamagola - samaraniki nede prarambham
1978 - Karunamayudu - devudu ledani anakunda
1979 - Gorintaku - ilaga vachhi
1979 - Kaliyuga Mahabharatam - ee samaram
1980 - Ammayiki Mogudu Mamaki Yamudu - chudara.. Telugu sodara
1980 - Sardar Paparayudu - burrakatha on Alluri Seetharama Raju
1981 - Aakali Rajyam - Oo Mahatma
1982 - Eenadu - randi kadali randi
1982 - Manchu Pallaki - manishe manideepam
1982 - Viplava Sankham - Muyinchina oka veeruni kanthamm, Kontamandi Kurravallu
1983 - Neti Bharatam - ardha ratri swatantram
1984 - Maha Prasthanam - maro prapancham pilichindi