Veturi Sundararama Murthy (29 January 1936 – 22 May 2010), popularly known as Veturi, was a Telugu writer mostly popular for his film songs. His career in the Telugu film industry spanned more than four decades. He was highly admired and cherished for his deep and meaningful lyrics in Telugu songs. He was considered an inspiration by many lyricists.
Early life & Education :
Veturi was born to Chandrasekhar Sastry and Kamalamba in Pedakallepalli, near Challapalli, Krishna into a Telugu brahmin family. Veturi was a nephew of the Telugu Research Scholar Veturi Prabhakara Sastri. His grandfather Veturi Sundara Sastry was also a poet. Veturi was married to Seeta Maha Lakshmi and has three sons: Ravi Prakash, Chandrasekhar and Nanda Kishore
Veturi completed his schooling in Diviseema, Jaggayyapeta, near Vijayawada in Krishna district, and SSLC in his grandmother village. Later, Veturi went to Chennai for his intermediate studies and came back to Vijayawada where he completed his degree in S.R.R. Government College. He was a student of legendary Viswanatha Satyanarayana at this college.
Career as a journalist & Lyricist :
Veturi joined Andhra Prabha as a journalist in 1952, after his education. He learned the basics of editing a news article from his senior at Andhra Prabha, Narla Venkateswara Rao, whom he considers his first teacher. In 1959, he joined a weekly called Andhra Patrika, where Bapu and Mullapudi Venkata Ramana were his colleagues. He was the in-charge of the Cinema section at Andhra Patrika. He also worked for the Andhra Pradesh Congress Committee official daily newspaper, called Andhra Janata, as an editor.
In 1962, he became the first and only Telugu journalist to interview the then Prime Minister, Jawaharlal Nehru, who came to inaugurate Srisailam Hydroelectric project. He covered the speeches of national leaders like Sarvepalli Radhakrishnan. In 1964, he worked as an assembly reporter.
His articles are said to be very catchy and witty. For instance, he referred to the meeting of MLAs in Hotel Dwaraka, near the Andhra Pradesh State Assembly as Adigo Dwaraka - Evigo Alamandalu (This is Dwaraka and here are the cattle) His writing style caught the attention of the film industry due to his prowess in using traditional poetic rules related to alliteration and rhyme for describing current affairs.
Entry into films
O Seeta Katha (1974) (lyrics: Bhaaratanaarii Charitamu (Harikatha))
Adavi Ramudu (1974) (lyrics: Krushi Vunte Manushulu Rushulautaru)
Pantulamma (1977) (lyrics: Maanasa Veenaa Madhu Geetam)
Siri Siri Muvva (1978) (lyrics: Andaaniki Andam, Eavari Kevaru Ee Lokamlo, Gajje Gallumantuntae, Jhummandi Naadam Sayyandi Padam, Maa Voori Devudamma, Odupunna Pilupu, Raa Digi Raa Divi Ninchi)
Gorintaku (1979) (lyrics: Komma Kommako Sannayi)
Sankarabharanam (1979) (lyrics: Shankara Nada Sarira Para)
Manchu Pallaki (1982) (lyrics)
Subhalekha (1982) (lyrics: Raagaala Pallakilo Koyilamma Raaledu Eevela Endukammaa?)
Manthri Gari Viyyankudu (1983) (lyrics: Manasa Sirasa née namame padeda ee vela, Coconut manaku dosti okate asti raa, jabaru dasti cheste nasti raa, Chi chi po papa oppulakumma , Koluvainade urki korivayinade maa kobbarikayala subbarayude , Emanani née cheli padudane , Sala sala nanu kavinchanela )
Meghasandesham (1983) (lyrics: Aakaasa Desaana Aashada Masaana)
Agni Parvatam (1985) (lyrics: Agni Parvatam, Ee Gaalilo)
Anveshana (1985) (writer: Edalo Laya, Keeravani, Ekanta Vela, Ilalo Kalise)
Padamati Sandhya Ragam (1986)
Pratighatana (1986) (lyrics: Ee Duryodhana Dussaasana Durvineeta Lokamlo)
Aakhari Poratam (1988) (lyrics: Tella Cheeraku, Eppudu Eppudu)
Marana Mrudangam (1988)
Geetaanjali (1989) (lyrics: Jallanta Kavvinta Kavalile, Nandikonda Vaagullona, Jagada Jagada Jagadam, Om Namaha Nayana Shrutulaku, O Paapa Laali!, Aamani Paadave Haayiga)
Jagadeka Veerudu Athiloka Sundari (1990) (lyrics: Abba Nee Teeyani Debba, dhinakkudha chamakkuro, mana bharatamlo, andalalo aho mahodayam, jai chiranjeeva, jagadeka veera, priyatama nanu palakarinchu pranayama, yamaho ni yama yama andam)
Chanti (1991) (lyrics: Pavuraniki Panjaraniki, idi tailam petti, jabiliki vennalaki puttina punnamile, o prema na prema, ennenno andalu)
Gang Leader (1991) (lyrics: paalabugga, vayasu vayasu)
Nirnayam (1991) (lyrics: Mila Mila Merisenu Tara)
Dharma Kshetram (1992) (lyrics: Koramenu Komalam Sora Shobanam and more songs from this film)
President Gari Pellam (1992) (lyrics: Nuvvu Malle Teega, Paruvala Kodi, Manduri Ambothu, Aa Oddu Ee Oddu, Umma Kavali, Kandireega Nadumu Daani)
Sundarakanda (1992) (lyrics: AakaSana SuryuDunDaDu SandevELakE, kokilamma kotha pata paadindi, sundarakaanda sandade sandadi, inka inka, ulikipadaku, arey mava illaliki)
Govinda Govinda (1993) (lyrics: O Naveena,andama anduma, indira mandira sundara taara, premante idera)
Matru Devo Bhava (1993) (lyrics: Raalipoye Puvva Neeku Ragalenduke, venuvai vachanu bhuvananiki, kanniti kaluvalu, raagam anuragam)
Mechanic Alludu (1993)
Super Police (1994)
Ramudochadu (1996) (lyrics: Maa Palle Repallanta, Gumma Gumma Muddu Gumma, Vareva, Guvva Koose Puvvu Poose, srungara kaavyaalaya)
Ravoyi Chandamama (1999) (lyrics: Nanda Nandana, Jagadajam Jawani, Swapna Venuvedo, Mallepuvva, Leta Leta, Love to Live, Jhummani Jhummani)
Adbhutam (1999) (lyrics: lyrics Nityam ekanta kshaname adiga)
Badri (2000) (writer: Vevela Mainala Ganam Chali Pidugullo)
Annayya (2000) (writer: Himaseemallo, Gusagusale, Vaana vallappa)
sakhi (2000, Dubbed version) (lyrics: sakhiya celiya, alai pongera kanna, kay love chedugudu, kalalai poyenu na premalu, snehituda snehituda, september maasam september maasam, edede vayyari varudu)
Bava Nachadu (2001) (lyrics: Akka Bava Nachada)
Mrigaraju (2001) (writer: Ramaiah Paadaletti, Satamanamannadile, Yelaley Yellamma)
Indra (2002) (writer: Ammadu Appachi)
Tagore (2003) (writer: Manmadha Manmadha)
Anand (2004) (writer: Vacche Vacche, Yamunatheeram, Nuvvena, Charumati I Love You, Telisi Telisi, Yedalo Ganam)
Arjun (2004) (lyrics: Madhura Madhura Meenakshi)
Yuva (2004, Dubbed version)
Premisthe (2004, Dubbed version)
Godavari (2006) (lyrics: Uppongele Godavari)
Happy Days (2007)
Dashavataram (2008, Dubbed version)
Kantri (2008) (lyrics: Vayasunamy)
Sundarakanda (2008) (lyricist)
Bendu Apparao R.M.P (2009)
Varudu (2010) (lyrics: All songs)
Villain (2010) (dubbed version of Raavanan)
Badrinath (2011) (lyrics: omkareshwari)
Surya S/o Krishnan (2008) (dubbed version of Vaaranam Aayiram)
Abhi(2011)(lyrics: Vangathota malupu kada)
Bus Stop (2012) (Lyrics: Rekkalocchina Prema and Pattuko Pattuko)
Sirikaakolanu chinnadi :
This book was originally a musical play telecasted on the All India Radio. The story describes the culture and people during the time of the king Krishna Deva Raya through the story of a Devadasi. The original play has music by the great music director Pendyala Nageswara Rao. One can see the beauty of Telugu language in this book. Veturi was introduced to director K. Viswanath through this book and later their combination was a big hit. N T Rama Rao was so impressed by the story of this book that he wanted to make it as a movie. It is believed that there were some discussions on the script but the movie was never produced.
Komma Kommako Sannayi :
This Book was published by Veturi Sahitii Samiti. This book contains 27 articles written by Veturi celebrating his association with some famous personalities in the Telugu film industry. It also contains description of some of his songs. The personalities covered include the following:
Music directors: Pendyala Nageswara Rao, Saluri Rajeswara Rao, K. V. Mahadevan, Adi Narayana Rao, Ramesh Naidu, Rajan – Nagendra, Chakravarty, Ilayaraja, MM Keeravaani & A.R.Rahman
Singers: S. P. Balasubrahmanyam
Lyricists: Daita Gopalam, Samudrala (Sr), Atreya, Dasarathi,
Actors: Nagayya, Jagayya, N. T. Rama Rao & Relangi
Directors and Producers: Nagi Reddy, Jandhyala, Bapu – Ramana
Many of these articles were originally published in a Telugu magazine called Haasam. Veturi prowess in Telugu language & literature and his vast knowledge of Carnatic music can be seen in this book. Veturi often quotes many of his own lyrics in this book and those examples offer a glimpse of his genius. In particular, his explanation to the song Swararaga Ganga Pravahame (Movie: Sarigamalu) is a Masterpiece.
Awards and Honors :
Veturi received several national and regional awards for his contributions to literature and films. He has been conferred an honorary Doctorate in the 23rd convocation of Acharya Nagarjuna University. In 2007, he received the Jandhyala Memorial Award.
National Awards :
He got the National Film Award for Best Lyrics for the song Ralipoye Puvva in the film Matrudevobhava, making him the second Telugu film lyricist to achieve the distinction after the revolutionary poet, Sri Sri. In 2006, he declared that he would return the National Award if Telugu is not given the status of Classical Language by the Government of India. In 2008, the Government of India declared Telugu as a classical language.
Filmfare Awards :
He received filmfare award for the song, Uppongele Godavari in the 2006 movie, Godavari. In 2008, he received the Filmfare Lifetime Achievement Award.
Nandi Awards :
He received the Nandi award for best lyrics, from the Government of Andhra Pradesh, six times. They are listed here.
Song: Maanasa Veenaa Madhu Geetam , Movie: Pantulamma, Year: 1977
Song: Sankara Nadasareerapara , Movie: Sankarabharanam, Year: 1979
Song: Brundavani Vundi , Movie: Kanchana Ganga, Year:1984
Song: Ee Duryodhana Dussasana , Movie: Pratighatana, Year: 1985
Song: Pavuraniki Panjaraniki Movie: Chanti, Year: 1991
Song: Aakaashaana SuryuDunDaDu Movie: Sundara Kanda, Year: 1992
Manaswini Awards :
He received two Manaswini awards.
Song: Venuvai vachchaanu , Movie: Matrudevobhava, Year: 1993.
Song: Aakaashaana suryudundadu , Movie: Sundarakanda, Year: 1992