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Prasoon Joshi
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Prasoon Joshi (born 16 September 1971) is an Indian lyricist, screenwriter, poet and marketer. He is the CEO of McCann Worldgroup India and Chairman (Asia Pacific), a subsidiary of the global marketing firm McCann Erickson. He was appointed as the Chairperson of the Central Board of Film Certification on 11 August 2017.
Prasoon has received the Filmfare Best Lyricist Award three times, in 2007 and 2008 and again in 2014 for the Hindi movie Bhaag Milkha Bhaag. He has also received the National Film Award for Best Lyrics twice, for his work in Taare Zameen Par (2007), and Chittagong (2013). He was awarded Padma Shri by the Government of India in 2015, for his contributions towards the field of Arts, Literature and Advertising.
Career :
Advertising :
Prasoon started his career with Ogilvy & Mather in Delhi. In just 10 years, he was appointed the Executive Creative Director of the Mumbai office. In early 2002, he joined McCann-Erickson as Executive Vice-President and National Creative Director. By 2006, he was the Regional Creative Director for South and South East Asia. In December 2006 he was promoted to Executive Chairman for McCann Worldgroup India and Regional Creative Director for Asia Pacific.
Joshi created advertising campaigns for NDTV India (Sach dikhate hain hum), Saffola (Abhi to main jawan hoon) LG, Marico, Perfetti (Alpenliebe, Chlormint), and the Cannes-winning Thanda matlab Coca-Cola campaign with Aamir Khan. His Happydent television commercial was listed by Bob Garfield of Advertising Age as one of his personal choices for the Cannes Gold in 2007, and it was chosen by a Gunn Report poll as one of the 20 best ads of the 21st century.
He also wrote the lyrics for CNN IBN"s advertising jingle "India Rising" and Coke Ummeed wali dhoop.
Films :
Prasoon made his debut as a film lyricist with Rajkumar Santoshi"s Lajja, a critical and commercial success, and this soon led to Yash Chopra"s Hum Tum and a string of highly successful Bollywood films like Fanaa, Rang De Basanti, Taare Zameen Par, Black and Delhi 6. With Rang De Basanti (2006), he also became a dialogue writer.
He won the Filmfare Best Lyricist Award for "Chand Sifarish" from the film Fanaa in 2007 and for "Maa" from Taare Zameen Par in 2008. He has won the prestigious National Award twice. The first for his work in Taare Zameen Par and the second one in 2013 for Chittagong.
He had also written the script for the award-winning 2014 film Bhaag Milkha Bhaag.
Works :
Manikarnika: The Queen of Jhansi (2019)
Vishwaroop II (2018)
Neerja (2016)
Margarita With A Straw (2015)
Satyagraha (2013)
Bhaag Milkha Bhaag (2013)
Ishkq in Paris (2012)
Teri Meri Kahaani (2012)
Aarakshan (2011)
Break Ke Baad (2010)
Sikandar (2009)
London Dreams (2009)
Delhi 6 (2009)
Ghajini (2008)
Thoda Pyaar Thoda Magic (2008)
Taare Zameen Par (2007)
Fanaa (2006)
Rang De Basanti (2006)
Black (2005)
Rok Sako To Rok Lo (2004)
Phir Milenge (2004)
Hum Tum (2004)
Aankhen (2002)
Kyon? (2003)
Love at Times Square (2003)
Lajja (2001)
Bhopal Express (1999)
Global and National recognition :
In 2008, he was invited as the Cannes Jury chairman and in 2009, he was named among the exclusive 10-member Cannes Titanium and Integrated Jury at the Cannes Lions International Advertising Festival.In 2006, he was chosen a "Young Global Leader 2006" by the Forum of Young Global Leaders, an affiliate of the World Economic Forum, In 2007, he was asked to be a judge of the nationally popular reality singing competition Dhoom Macha De on NDTV Imagine. Joshi was part of the select three-member Core Creative Advisory Committee for the Commonwealth Games 2010 opening and closing ceremonies, with Shyam Benegal and Javed Akhtar.
Awards :
2003 - Thanda Matlab Coca-Cola campaign - Cannes Lion Award - International Advertising Festival
2005 - Hum Tum - Star Screen Award - Best Lyricist (for the song "Saanson Ko Saanson")
2007 - Rang De Basanti - Media magazine No. 1 Creative Director in Asia Pacific
- Zee Cine Awards - Best Lyricist (for the song "Masti Ki Pathshala")
- Global Indian Film Awards - Best Lyricist
2007 - Fanaa - Filmfare Awards - Best Lyricist (for the song "Chand Sifarish")
- International Indian Film Academy Awards - Best Lyricist
- Bollywood Movie Awards - Best Lyricist
2008 - Taare Zameen Par - National Film Awards - Best Lyricist (for the song "Maa")
- Filmfare Awards - Best Lyricist (for the song "Maa")
- Zee Cine Awards - Best Lyricist (for the song " "Maa")
- Producers Guild Film Awards - Best Lyricist (for the song "Maa")
- Star Screen Award - Best Lyricist (for the song "Maa")
2009 - NDTV Indian of the Year - Special Award for Lyrics
2010 - Delhi-6 - Mirchi Music Awards - Album of The Year, Lyricist of The Year (for the song "Masakali")
2012 - Chittagong - National Film Awards - Best Lyricist (for the song "Bolo Naa")
2014 - Bhaag Milkha Bhaag - Filmfare Awards - Best Lyricist (for the song "Zinda")
- International Indian Film Academy Awards - Best Screenplay, Best Story, Best Dialogue
- Producers Guild Film Awards - Best Screenplay, Best Story
- Mirchi Music Awards - Lyricist of The Year (for the song "Maston Ka Jhund")
2015 - Government of India - Padma Shri (for contribution in Arts) - Honorary
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